Our Mission
“To create an ecosystem of small businesses operating in a closed loop sustainable model via power of storytelling by providing a platform to promote, market, and sell their products”
Our Vision
To make circular economy businesses more commonplace
And this is the reason why the registration to My Circular Business is free. Unless we gain high traction of the concept of circular economy among the masses, it becomes one of those things which are "nice to do and have but not for me". Circular economy businesses and products have to become commonplace.
Since the concept of circular economy is still relatively new in several industries, there is a strong need for all circular economy businesses to come together and learn from each other. More importantly, the smaller start-ups and the visionary people behind those companies have taken the mantle upon themselves deserve not only the recognition but also awareness among the common consumer. And most importantly, achieve profitable levels of growth.
5 in 10 start-ups fail in the first year. By the second year this number rises to 9 out of 10. For values-driven circular economy start-ups this number could even be higher as they directly compete with consumption-driven linear model companies.
We see ourselves as facilitators and enablers for companies reaching their circularity goals and use My Circular Business as a platform to market, promote and sell their services and products in future.
Wins for Circular Economy start-ups
People need to know about your wins. For example, why an EcoAlf t-shirt is better than a regular t-shirt sold at nearby popular retail store? How sunglasses or skateboards made by Bureo are different from other major manufacturers? How waterless urinals help saving hundreds of litres of water everyday? But these are only features. Unless they get translated into benefits for a consumer riddled with humongous cheap choices, how will he or she make the right choice? We want to play a part in influencing that choice. If we can do that, My Circular Business would have done it's job. Know more here.
